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Army’s new recruitment posters

Discussion in 'Jollies Bar' started by pch90, Jan 3, 2019.

  1. prubdag

    prubdag Member

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    Wrong: don't bother joining the Army. The latest Marines ad on the other hand

     
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  2. JTech

    JTech Member

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    I’m missing something here. Surely they could have used some that ridiculous budget to hire a model to be the snowflake for the day instead of throwing one of they’re own under the bus ?
    Crazy times
     
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  3. Chelonian

    Chelonian Moderator

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    Speculation from me here:

    The images of serving personnel are clearly not random pictures but professionally lit and shot in a studio. Which almost certainly means that the individuals agreed that their images be used. But did they make a properly informed decision?

    Interestingly the individuals depicted are a pleasing variety of ethnic diversity perfectly picked to participate in Army recruitment campaigns.

    The problem here is that the images are being deployed in an ambiguous manner that is arguably unflattering and potentially career damaging to the individuals. Who wants to be the 'snowflake' face of the Army?

    A grumpy old git might suggest that proper duty of care would be better exercised by the MoD if it paid for individuals to have independent access to specialist media legal advice before they agreed to participate in 'publicity' photo shoots or car-crash TV entertainment shows such as Commando School.
     
  4. R

    R Well-Known Member

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    I was just listening to the radio on the drive back down south and a callin was saying that the Guardsman featured in the recruitment posters would have a case for corporate bullying and harrassment, as the use of his image was in such a way to affect his future employment prospects. Be insteresting to see what sort of exposure the MOD has opened up for itself this time.
     
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  5. The Creature of the Night

    The Creature of the Night Member

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    Do all RAF ales get women who look like that ? :)
    If so, sorry lads. I’m off. Ha o_O
     
  6. Chelonian

    Chelonian Moderator

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    Agreed. Arguably, he might have signed some copy and paste boilerplate 'release note' but if he didn't make a properly informed decision before doing so Army recruitment might end up looking even sillier than it is now.

    Opinion expressed is pure speculation on my part but the internet would be v. quiet without speculation. :)
     
  7. ThreadpigeonsAlpha

    ThreadpigeonsAlpha Royal Marines Commando

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    I would put a months wages on it being him not being informed and an element of “just get on with it”. Or possibly a previous stock image.
     
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  8. R

    R Well-Known Member

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    @Chelonian @ThreadpigeonsAlpha The buzz I'm getting from an army source is that a selection of headshot photos were taken of alot of ranks for promotion of his regiment. Which is very different from how the image has been used. I feel for the lad as he is obviously having a wonderful time because of it, and its something that will keep coming back in the future as the image is doing the internet rounds and being modified into many a meme now.
     
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  9. Chelonian

    Chelonian Moderator

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    Thanks, I was assuming something similar.
    What also annoys me is that the Army and the ad agency will almost certainly argue that us discussing it here justifies the ad campaign because it has generated debate.
     
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  10. R

    R Well-Known Member

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    Not sure its the best kind of debate, unless it generates a large number of new applicants, which I believe its not going to.... -banghead-
     
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  11. ThreadpigeonsAlpha

    ThreadpigeonsAlpha Royal Marines Commando

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    This is what really boils my *text deleted* aswell. The hierarchy and the god awful civvie company turn that around and say that. Don’t *text deleted* on the ranks and tell them it’s raining.

    But it’s not their job to generate “controversy” it’s their job to recruit. They sacked a lad and disciplined lads over a picture with Tommy Robinson, and now with a failing recruitment, over budget, morale low, retention out the window and everyone turning on them, they suddenly want “controversy”.

    Pay me £700 million odd and just sit back and see how much controversy I would create.

    They aren’t there to create anything other than an interest in the multiple jobs the Army has to offer. Without pulling race cards, without throwing in political correctness and all that crap. None of those adverts have show anything about the roles and jobs.

    This is a total screw up, and yet they still pretend to ignore it, under the guise of “controversy”.

    Someone is getting absolutely minted though. They must be to keep pushing this.
     
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  12. ThreadpigeonsAlpha

    ThreadpigeonsAlpha Royal Marines Commando

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    “The real job of a leader isn’t all about being in charge, but taking care of those in our charge”


    Retention is the key. Imagine if the MOD spent £700 million on retention, qualifications, training, accommodation, and most importantly the food....
     
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  13. arny01

    arny01 Ex Pongo.

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    Agreed! It’s just made the whole of the British Army look like a bunch of total muppets!! It’s undermining all the decent lads who are currently serving! There was a time where civvie street looked upon the Army with a bit of respect, now this advertising campaign and previous ones are just making a laughing stock of the Army. Civvie street are now looking on the Army as a total joke!! And the memes that are circulating are proof of this.

    It’s bloody embarrassing beyond belief!!
     
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  14. Ninja_Stoker

    Ninja_Stoker Admin

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    On a brighter note, at least it detracts from the cringeworthy embarrassment of the Navy School documentary. Thanks Army :)
     
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  15. westy

    westy Well-Known Member

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    At least the Paras are doing it right :D
     

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  16. arny01

    arny01 Ex Pongo.

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    The irony of this, is that this advert probably would be more effective than the recent load of bollocks! That’s how out of touch these idiots are.
     
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  17. westy

    westy Well-Known Member

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    Yes I agree, in fact I’m sending it to my oldest son!!
     
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  18. m2013

    m2013 Well-Known Member

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    These adverts are embarrassing to any serving soldier. And makes me wonder what people will walk through batallion gates in a year or 2.

    Again they seem to go with spending on recruitment opposed to retention.
     
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  19. ThreadpigeonsAlpha

    ThreadpigeonsAlpha Royal Marines Commando

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    I don’t mind giving my ideas for a slice of that £761million....


    Any top brass reading, feel free to put down the caviar and write me a cheque...
     
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  20. ThreadpigeonsAlpha

    ThreadpigeonsAlpha Royal Marines Commando

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