First off - I don,t really like the adverts...but .!!there is logic in them.. If you consider they main demographic that the military recruit from 16 to 24 this is a very small pool of people , that has been further reduced by the tendency to remain in education and get naff degree,s such as media studies.!! (not all degree,s are rubbish before i,m told off , this one just grips me.!!) reducing the pool further , the all round "offer" comparative to a person with a degree if they get work is not as great as it was , even the military is not a job for life where the new employment model in place..12 years now ?? not 22 years , so be default we have to present to those areas that historically we don't tap into...That is ethnic minorities , females , gay guys ..and so on. I did run a dept with Lesbians , gay guys and even a TV (not the one for watching Jeremy Kyle) , and as long as they could do their job (and they all could , one of the guys was my best rank) nobody gave two hoots about what they did privately , we (the military) need to tap every resource for the best people and if these naff adverts help then so be it , we are already facing a black hole in numbers which will result in ranks being promoted ahead of time and not really up to the job , it,s happened before and is on the horizon again.!!. So naff adverts ..yes...but the people it,s aimed at should be encouraged as long as it,s not to the detriment of key recruiting areas ,.!!