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Gillette

Discussion in 'Jollies Bar' started by ThreadpigeonsAlpha, Jan 15, 2019.

  1. Jaykay2343

    Jaykay2343 Royal Marines Commando

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    It just a way for people who have no hope in life, are useless at everything and generally are pathetic to take pride in. Like it doesn't take courage , hard work or sacrifice to 'be offended'

    But it is their way to be proud of something and feel like they achieve something as it is the only thing they can do. "Freedom fighter" - "Social justice warrior" it is a joke. New trends of offendism will come and go and they will cling onto anything that will get them some sort of attention.

    The same people that shouted about Black lives matter are the same people spreading #Metoo.

    It will soon die down and shortly something else will come along that will offend them and even though it will have nothing to do with you and I , we will be expected to feel ashamed for whatever is.

    They all need a good firm shake.
     
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  2. The Creature of the Night

    The Creature of the Night Member

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    Rubbish propaganda that seeks to undermine masculinity. Instead of focusing on the perceived ‘negatives’ of masculinity; why not focus on the positives of it but alas, that’s not the Ray the RadFems and leftie culture works.

    But there we go.
     
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  3. Caversham

    Caversham Former RM Commando, Moderator

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    I just thought that I would lob this into the mix about Gillette. I can remember the only razors that were available a few decades ago were the metal ones with the individual blades being inserted into the stripped down razor before use.

    During RT your razor had to be stripped down, with all the component parts on display for any kit inspection, whether it was in the grot or in the field. Once, when we were on exercise on Dartmoor we had a morning inspection and a PW found a piece of bristle still in the razor. What followed then was several minutes of a tirade of anger about being the crabbiest and most dirtiest specimen of mankind to have ever walked the planet, which ended with him launching the said razor, which was still in its dismantled state, far onto the moor.

    The next morning I was picked up for not shaving by the Troop Sgt and my plea of "Cpl xxx threw it onto the moor and I couldn't find the handle, which held everything together", resulted in me being told to double from one end of Holming Beam to the other as a punishment, plus an extra parade on our return to CTC.

    The picture below shows a quantum leap in razor design, whereby all you had to do to change the blade was twist the handle and the cover opened up. Progress!

    Gillette.jpg
     
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  4. Collieryboy

    Collieryboy Member

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    I started using an old fashioned double edged safety razor years ago. Less than £10 for 100 blades delivered on Amazon. Plus there's other benefits to it. I wouldn't go back.
     
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  5. Chelonian

    Chelonian Moderator

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    I'm not a psychologist but I'll go out on a limb and suggest that a man who subjects women to, say, coercive control, assault and rape is unlikely to have his mindset changed by a trendy ad for razor blades.
     
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  6. goatstarer

    goatstarer New Member

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    It's a cringeworthy watch from the Soyboy Gillette Brigade. So I've decided to push Gillette and its followers of the none masculinity agreement brigades as Darwin Award Nominees. In an effort to commemorate those who can do nothing but improve our gene pool by removing themselves from it in the most spectacular way possible.
    I could nominate a few more to the list, but I'll save those until next year.
     
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  7. Kalashnikov30

    Kalashnikov30 Member

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    “The curse of every ancient civilization was that its men in the end became unable to fight. Materialism, luxury, safety, even sometimes an almost modern sentimentality, weakened the fibre of each civilized race in turn; each became in the end a nation of pacifists, and then each was trodden under foot by some ruder people that had kept that virile fighting power the lack of which makes all other virtues useless and sometimes even harmful.”

    ― Theodore Roosevelt
     
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  8. ThreadpigeonsAlpha

    ThreadpigeonsAlpha Royal Marines Commando

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    It looks like they have deleted comments, or reinstated the video. When I started this thread it had 23,000 likes and 214,000 dislikes.

    It’s now sat at 9.5k liked and 55k Dislikes........

    Oh you sneaky lefties!

    Edit, that was a newer shorter video they had put on to distract from the short film.

    The actual advert now stands at 266k Likes and 646k dislikes.

    Although, comments have been getting deleted and various underhand techniques.
     
    Last edited: Jan 16, 2019
  9. ThreadpigeonsAlpha

    ThreadpigeonsAlpha Royal Marines Commando

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  10. BLM

    BLM Active Member

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    Chaps....Does nobody realise it's not 'You' they are targetting? It's too late for 'you', your idea of masculinity is well set.
    This ad is for the soppy young mothers and mothers to be who eat this fodder for breakfast, sprinkled onto their overnight vegan, dairy free, gluten free oats, and then feed their unsuspecting boys and their future unborns with it too. And for the millennial snowflake fathers who have no choice but to adhere to whatever obscure movement #Metoo started... And maybe that beast never meant to evolve into what it is today: what's acceptable masculinity and how that's shown.
    It's also an ad that doesn't help women much either.
    It's not taken on in my household oddly enough, but then we aren't vegan, dairy free gluten free, Instagram #Metoo followers.
     
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  11. TheBreak

    TheBreak New Member

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    Showed my pregnant Mrs (25) and she said it’s also a load of bollocks.
    She wants to be mummy and all but boys need to be boys.

    I get your point though, aim at the impressionable
     
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  12. R

    R Well-Known Member

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    Is the demographic large enough to sustain the brand? Especially when you alienate and stigmatise the core customer base which has the income to pay £15.00 for a pack of razers, and is old enough to need the product. Dollar shave club has seen an increase in subscriptions, I'm sure we will hear similar sales increase reports at the end of this quarter.
     
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  13. Chelonian

    Chelonian Moderator

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  14. BLM

    BLM Active Member

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    :cool::cool: ultimately, the quality of Gillette hasn't gone down and your middle class working families will buy it for their adolescent sons who will then likely continue the trend into their adulthood,with the added bonus of buying from a 'conscious brand.'
    Ultimately, if my husband says he needs razors when he gets back, I'd go down the aisle and in all likelihood, without thinking, pick up Gillette because it's a reliable, quality product, not because it's showing me what 'the best a man can be.'
    The hype has worked, no mass people are going to boycott Gillette. There's nothing unethical about their advert, it's just appealing to a different demographic.
    I like my man with a clean cut shave boo hiss the beard.
     
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  15. BLM

    BLM Active Member

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    To add... And those who aren't in that demographic right now, one day will be.
     
  16. R

    R Well-Known Member

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    Again the question will be is demographic be large enough to not negatively impact sales figures on a negatively received campaign? I doubt they will see an immediate increase of consumers watching the commercial and going out to buy the product, which is the intention of advertising. To increase marketshare.

    I'll reserve judgement until quarterly results are published, at which point marketing decisions will need to be justified to the shareholders. Personally I wont be buying Gillette anymore, or recommending the products as anything that gives credence to the #MeToo brigade or YoungTurks doesn't need my hard earned funds. But each to there own.
     
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  17. DJANGO

    DJANGO Member

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    I doubt Gillette will worry too much about a boycott, look how expensive their razors have been and about everyone still buys them. Even with prolific shoplifting of their products they are still the big name in the shaving business, and would be with or without ad campaigns, whether those campaigns were well received or not.

    As for a boycott... to be honest I don't believe that many people will give it any thought whatsoever after they've made some abrasive remark about it on twitter, I don't think there is a collective will strong enough today to actually make a dent. But that's just me guessing without looking at any facts or figures so I'd definitely be happy to be shown if I'm wrong.
     
  18. ThreadpigeonsAlpha

    ThreadpigeonsAlpha Royal Marines Commando

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  19. Hopeful Greybeard

    Hopeful Greybeard Member

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    Simply put, they will not care. The brand are not just appealing to mothers and feminists, they are jumping onto a cultural bandwagon. It's no longer a matter of "advertise to who we want to appeal to" it's more "play to the status quo and shame those who don't buy". As can be seen in a lot of comments, there is a growing consensus (especially among the young) that if you don't like this progressivism then you are a bigot and should be shamed and ostracised by society until you accept and relent or become an example for other would be dissenters against the new order. You can see this in all aspects of life if you hold any traditional values at all.

    Opposed to homosexual marriage on religious grounds? Shame on you, you must lose your job and be exposed to constant public disgrace for having the wrong views and daring to speak them.

    Feel that egalitarianism hasn't always worked for society and has turned natural hierarchy and order into selfish anarchism and mob rule? How could you be so hateful and intolerant fascist? Don't you know everyone is equal in every way all the time and are all definitely better than you?!

    Think that loss of religion in society has caused us all to become more immoral and allows too many people to make up rules as they go along to suit their own selfish needs? Wow... just wow... I can't even... Like... Morality is subjective idiot! Some of us are smart and advanced enough to decide right and wrong without some imaginary sky friend! And we've decided that it means being tolerant of all beliefs and views no matter how different, so get your middle age cult bigotry out of here and stop talking about your outdated views and beliefs before you upset people.

    Believe that individualism is being taken too far and the traditional community that has been the bedrock of your civilisation for centuries is being sacrificed in the name of it? WOAH! Everyone is unique, everyone is different, we should all just be ourselves without paying attention to what our forebears did or wanted for us. People should just do what they want and nobody should stop them so sit down, shut up and don't do anything.

    And so on and so forth for any of the following points and more:
    • Love of country
    • Dislike of change for change's sake
    • Pointing out that the Conservative party are not conservative and are in fact compromising liberals with capitalist tendencies
    • Pointing out that "liberal" isn't necessarily a compliment
    • That there are more economic models than capitalism and socialism/communism
    • That economy is not the only important thing in a nation
    • That historical traditions worked for centuries where modern "solutions" often fail before we are halfway to the next general election
    • Get tired of hearing that we need yet another "new way of thinking" and asking if an old one that worked alright might be better
    • Pointing out that according to history our civilisation is in it's dying days, just like Rome or any other great society
    • Sick of hearing about rights and never about responsibilities
    • Tired of modernism and industry over tradition and agrarianism
    • Think that manners and etiquette are important but political correctness is not
    • [Add your own in replies if you like, you get the gist]
    Most of it goes back to the so-called "Enlightenment" and our embrace of progressivism over tradition. And sadly we probably can't go back any more, our culture and traditions that inform the values we still cling to have been eroded beyond repair and survive in so few households and communities that it would take a miracle on the back of a civil war to reignite them, thus leaving those values open for debate, dismissal and eventual discrimination. How could we even if we did have a civil war when so few people really understand or think in those terms any more or even know of their existence except as some passing reference of how far we have come from GCSE History class? Seriously, how many people know anything about British history before the world wars? WWII is almost like the new creation myth of liberal Europe with Hitler as Satan and the EU that emerged from it all as a new promised land. And those that do know their history, who looks at it to learn rather than to judge? How many only go to it to cherry pick examples of how blighted and evil our history was from the modern point of view without looking at how it came to be and even questioning whether it is we or our ancestors who were truly right? Nobody cares now, it's all simply about proving one's own agenda right and getting more freedom to indulge selfishly, and to create the "other" to condemn and persecute for stepping out of line so that they can still hold the moral high ground without having to sacrifice for it. This is modern culture. This is progress.

    And this is the context in which you should see this advertisement. People will condemn or belittle (depending on which is more effective) those who are annoyed by the message of the advert, until they are buffeted by societal pressure enough that it will break their spirit and they will fall in line. Even if they don't buy the product they will remain silent and no longer complain and so the next generation will only hear one side and see it as normal. And the cycle will continue until nothing that we value remains. Seem unlikely? Go back 100 years and tell people extra-marital relations would be the norm and that pre-marital sex was not only accepted but actively encouraged. How would they react? Ridicule most likely, it had never been allowed or accepted openly. And now it is. In 100 years time will pedophilia be acceptable? Bestiality? Necrophilia? After birth abortion (already a talking point in the states, a fringe one of course but then so was abortion in general once)?

    So no, this will not affect sales and if it does it will not be the company that is blamed, it will be bigoted toxicly masculine men for not accepting that we are not allowed to exist any more.
     
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  20. The Creature of the Night

    The Creature of the Night Member

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    I agree with everything you say here, mate. And I am someone who opposes same sex marriage on religious grounds (might be antithetical for me to be religious, considering I’m a scientist but still) ; yet, we are afraid to voice our opinions due to the Left and other ‘progressives’ who wish to subvert what it means to be a man.

    Indeed, the stain of freedom is blood and perhaps these left-wingers should understand it was the ‘toxic’ males blood that allowed them to have s right to speak rubbish.