Watch "The Toughest Man Alive: David Goggins Tells All In First Interview About His Military Service" on YouTube
A Guinness ad from back in the day. For me, nothing about Guinness is awesome. It tastes like bile but their marketing agency has produced some top TV ads over the years. Tom Crean is a hero of twentieth century Antarctic exploration and Guinness associated his determination and grit in a hostile environment with its product nicely here:
After my first match for my colts side, playing a couple years up, someone offered to buy me a pint as a congratulations and asked what I was drinking. Taken by surprise I panicked and said guiness. My choice of beverage was met with surprise and piss taking from some of team but in order to save face, I stuck to my guns and said I liked it. Poor move, I was now stuck drinking it for another three or four matches before I admitted the error and got back to decent beer. Fibo
